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Where the spirited half roams


"There is no wi-fi in the forest, but we promise you will find a better connection."

— Unknown


doNorth Lifestyle

Welcome to our community of explorers, nature-lovers, up-northers, and bliss-followers. We have a genuine appreciation for the communities in which we live and visit and the people who add vibrancy to them.

doNorth is an ode to our places “up north” in which we most embrace this spirit, but more so, it’s the state of mind that comes from open lake waters, breathtaking landscapes and the type of serenity only Mother Nature can provide.  

Join us as we live, play, wear and experience the doNorth lifestyle, and we can’t wait to see how you do north. We’re glad you’re here! 

Read our story.


Our Blog


She Loves: Fall in the Northwoods

It’s no secret that we love up north any time of year. Fall, however, might be our favorite. Explore the 3 Cs of why fall takes the cake as the absolute best of the northern Midwest.



She Does: 4 Outdoor Activities I Can't Wait To Try

There is no shortage of recreation in the Midwest and there is always something new and exciting to draw your attention. Find out what is on C's bucketlist.


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