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Where the spirited half roams


"There is no wi-fi in the forest, but we promise you will find a better connection."

— Unknown


doNorth Lifestyle

Welcome to our community of explorers, nature-lovers, up-northers, and bliss-followers. We have a genuine appreciation for the communities in which we live and visit and the people who add vibrancy to them.

doNorth is an ode to our places “up north” in which we most embrace this spirit, but more so, it’s the state of mind that comes from open lake waters, breathtaking landscapes and the type of serenity only Mother Nature can provide.  

Join us as we live, play, wear and experience the doNorth lifestyle, and we can’t wait to see how you do north. We’re glad you’re here! 

Read our story.


Our Blog

She Builds: 2019 Intentions

As we head into 2019, we’re taking what we learned this past year and applying them to our business in 2019. We’re setting intentions for where we want to spend our time and energy, and we’re setting goals for what we want to accomplish. Find out what our top three intentions are for 2019.


She Meets: Emily S.

Meet Emily. Emily grew up in Winona, Minnesota and has been an outdoorswoman since childhood. One of the reasons we do what we do is because we’re so inspired by the people in our community. We love getting to know you and learning about how you’ve come to embrace the doNorth lifestyle.


Follow along with @doNorthBrand on Instagram.

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