Welcome to our community of explorers, nature-lovers, up-northers, and bliss-followers. We have a genuine appreciation for the communities in which we live and visit and the people who add vibrancy to them.
doNorth is an ode to our places “up north” in which we most embrace this spirit, but more so, it’s the state of mind that comes from open lake waters, breathtaking landscapes and the type of serenity only Mother Nature can provide.
Join us as we live, play, wear and experience the doNorth lifestyle, and we can’t wait to see how you do north. We’re glad you’re here!
Explore With doNorth
Even if your time up north isn’t especially outdoors-focused, you can reap the benefits of fresh air and “lake time” and call yourself an up north-lover. We bet the Northwoods will still find a way to leave its mark on your soul.
Anyone who looks at my cube at work or around my apartment can immediately tell that I love making lists. Since the big 3-0 is coming up in 2020, my friend and I each created a 30 before 30 list - 30 things we want to do before we turn 30 next year. Here are 5 items on my list that embody the spirit of doNorth.