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Where the spirited half roams


"There is no wi-fi in the forest, but we promise you will find a better connection."

— Unknown


doNorth Lifestyle

Welcome to our community of explorers, nature-lovers, up-northers, and bliss-followers. We have a genuine appreciation for the communities in which we live and visit and the people who add vibrancy to them.

doNorth is an ode to our places “up north” in which we most embrace this spirit, but more so, it’s the state of mind that comes from open lake waters, breathtaking landscapes and the type of serenity only Mother Nature can provide.  

Join us as we live, play, wear and experience the doNorth lifestyle, and we can’t wait to see how you do north. We’re glad you’re here! 

Read our story.


Our Blog

She Celebrates: 4 Ways We're Celebrating the Holidays In Milwaukee

It’s the most wonderful time of the year, and we can just feel our childlike enthusiasm creeping in. Our hearts are so full of joy and love that we feel like we may burst! Read the four ways we’re looking forward to celebrating the holidays in Milwaukee this year:


She Meets: Emily S.

Meet Emily. Emily grew up in Winona, Minnesota and has been an outdoorswoman since childhood. One of the reasons we do what we do is because we’re so inspired by the people in our community. We love getting to know you and learning about how you’ve come to embrace the doNorth lifestyle.


Follow along with @doNorthBrand on Instagram.

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