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Connecting you to the spirit of the North.

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We’re glad you’re here.

Welcome to our community of explorers, nature-lovers, up-northers, and bliss-followers. We have a genuine appreciation for the communities in which we live and visit and the people who add vibrancy to them.

Do North is an ode to our places “up north” in which we most embrace this spirit, but more so, it’s the state of mind that comes from open lake waters, breathtaking landscapes and the type of serenity only Mother Nature can provide.  

Join us as we live, play, wear and experience the Do North lifestyle, and we can’t wait to see how you do north.

Read our story.

Sunset on the Lake Patch Crew

Up North Camp Mug

No Wake Zone Baby Sleeper & Adult Jogger

Three Lakes Puff Print Crew; Up North, WI Tee; Three Lakes Varsity Crew; Let’s Go Up North Raglan; Up North, WI Eco Terry Crew

Lakescape Zip Up Hoodie

Up North Women’s Raglan; Cozy Bear Joggers

 

Explore With Do North

 
 

She Explores: Vacation Fuels The Soul

Sometimes a vacation is just what you need. I'm lucky that I found out early that travel is my personal cure for the mundane and I make a point to do it often. Traveling to new destinations inspires my passion and creativity that linger long after the trip is over.

She Discovers: New Favorites in the Northwoods

Do you remember summer as a kid? Those summer days seemed endless and I never truly understood the luxury of being able to enjoy them without schedules, stress, or the Sunday scaries. This summer, I made a point to revisit that youthful summer feeling as much as possible and I made sure to let my natural curiosity lead me to some new adventures. Here are a few of my favorite new discoveries of Summer 2019.

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